Case Presentation and Case Acceptance with Dr. Benjamin Turnwald | NexHealth | NexHealth Resources
“This episode of How I Grew My Practice features an interview with Benjamin Turnwald, a dentist with 14 years of experience, who owns a practice in suburban Chicago. Dr. Turnwald talks about his interest in dentistry, his passion for helping people, and the importance of case presentation and acceptance in dental practice.
Dr. Turnwald defines case presentation as the process of presenting a dental diagnosis and treatment plan to a patient and emphasizes the importance of clear communication and building trust with the patient in this process. He also stresses the significance of case acceptance for the financial success of the practice, and shares some tips on how to improve case acceptance rates by addressing patient concerns, setting expectations, and offering financing options.”
Why are Case Presentation and Acceptance Important?
Case presentation involves sharing your knowledge with the patient based on what you see, rather than feeling like you have to make all the decisions as a dentist. Case acceptance is important because it enables dentists to change people’s lives and make them healthier, and also helps them keep their business afloat.
Starting From the Patient’s Perspective
Dr. Turnwald contrasts the way he was taught case presentation in dental school with the process he follows now. In dental school, dentists were taught to prioritize what needs to be done first and to present it to the patient. However, Turnwald advocates starting from the patient’s perspective and addressing their core need for health before following the aesthetic. He believes that everything else is an afterthought and that getting the medical care under control should be the primary goal.
Addressing Financial Concerns
When it comes to addressing financial concerns during case presentations, Turnwald suggests getting to know the patient from the onset and understanding what they value. In his practice, he conducts a 20 to 30-minute preclinical interview with all his adult patients. He also notes that many patients complain of feeling like they were being sold treatment in their previous dental experiences. To overcome this, he advises discussing benefits and alternatives with the patient and being transparent about the costs of treatment.
